The adverts will go live in early 2020, in overseas markets including Britain, the US, France and Germany – building on the 11.2 million visitors that came here in 2018 which generated €6.1 billion euro.
The campaign will then roll out further in other markets, including Canada, Australia, Spain, Italy, the Netherlands and Scandinavia.
The ‘Fill Your Heart With Ireland’ initiative is designed to drive continued growth in overseas tourism to the country, while encouraging visitors to travel off-peak.
Other attractions that feature include Trim Castle, Slane Distillery and Waterford Crystal.
Wicklow Teenage Star Mason Melia Underlines Premier League Credentials In St Pat's Euro Win
New Mini Passport Provides Boost For Wicklow Town's Tourist Attractions
Sinn Féin TD Blasts Government Failure In Boosting Garda Ranks Amid Spike In Local Crime
Wicklow Swimmers Warned Of Weever Fish On Local Beaches
Wicklow Born Centurion Sarah Coyle Has Died As Ireland's Oldest person
