The national awareness campaign is supported by partners including the Office of Public Works, Coillte, Sport Ireland, Waterways Ireland and Wicklow County Council.
Throughout the summer, "Love This Place" will roll out:
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A digital storytelling campaign featuring voices from across Ireland: farmers, walkers, dog owners, and community groups.
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On-the-ground events and clean-up days coordinated with local authorities and environmental groups.
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Education initiatives and social media toolkits for influencers, schools, and tourism partners.
Taking Action
The "Love This Place" 2025 campaign shares three tangible actions for the public to take:
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Be responsible with your dog - Keep dogs on a lead, especially around farm animals and wildlife, and always clean up after them.
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Protect Wildlife and wild places - Bring all litter home, don’t feed wild animals, and watch wildlife from a safe distance.
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Stay on the path - Stick to marked trails to avoid damaging habitats or disturbing animals, both seen and unseen.
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